BEATS BY DRE
about

Beats by Dr. Dre asked Allen and Gerritsen to help promote their Beats Pill 2.0 during the holiday season. 238 Beats Pills, 952 LEDs and 21 hand-painted layers later, a social-media powered Christmas tree was lighting up their Soho store. Responding in real-time to #BeatsHoliday on Twitter and Instagram, it provided a festive interaction for their ravenous brand loyalists

role

I was responsible for desiging the custom hardware circuits, assembling all hardwares, and writing custom software lightening up the tree by consuming Twitter API. I was also responsible for developing web application showing real time Instagram feed with #BeatsHoliday hashtag.

built with
  • Instagram & Twitter API
  • NodeJS for backend server
  • Arduino
  • a lot of LEDS
Info

More details at A&G

currently tagged with: installation hardware creative